Migration of Storefront from SiteGenesis to SFRA for JnJ

Slatro Innovations > IT Solution > Migration of Storefront from SiteGenesis to SFRA for JnJ

🧩 Project Overview:

The project involved migrating the existing JnJ storefront from Salesforce Commerce Cloud’s legacy SiteGenesis framework to the more modern, modular, and scalable SFRA (Storefront Reference Architecture). The objective was to modernize the storefront while retaining its current features and improving performance, responsiveness, and SEO.

🎯 Objectives:

  • Migrate all key functionalities from SiteGenesis to SFRA.

  • Improve site speed, responsiveness, and user experience.

  • Implement a mobile-first and SEO-optimized design.

  • Enhance integrations with third-party systems.

  • Prepare the storefront for future scalability and personalization.

🔍 Challenges:

  • Maintaining functional parity during migration.

  • Minimizing disruption to the live storefront.

  • Refactoring legacy code to align with SFRA architecture.

  • Optimizing performance and SEO without affecting branding.

  • Handling responsive design and cross-device compatibility.

🛠️ Our Approach:

  1. Requirement Analysis: Deep dive into the existing SiteGenesis setup to document all custom and OOTB functionalities.

  2. SFRA Planning: Created a detailed migration blueprint ensuring all legacy features were ported and enhanced using SFRA capabilities.

  3. Modular Development: Used SFRA’s component-based approach for scalable and reusable code.

  4. Quality Assurance: Conducted rigorous functional, responsive, and performance testing.

  5. SEO & Analytics: Implemented metadata, structured data, and tracking tools from scratch to align with SEO best practices.

💡 Key Features Implemented:

  • Mobile-First Design: Ensured responsive behavior across all devices using SFRA’s built-in design tools.

  • Optimized Page Load Time: Leveraged SFRA’s caching and optimized assets for faster load speeds.

  • Improved UX/UI: Redesigned the interface for a cleaner, more intuitive user journey.

  • Advanced Search & Filters: Enhanced product discoverability through refined filtering options.

  • SEO Enhancements: Implemented structured data, meta tags, and clean URLs.

  • Third-Party Integrations: Seamless integration with payment gateways, shipping partners, and analytics tools.

  • Personalization: Enabled tailored experiences using SFRA’s personalization capabilities.

🚀 Outcome:

  • 50% faster page loads, resulting in improved user satisfaction and lower bounce rates.

  • Fully responsive UI leading to a consistent experience across mobile, tablet, and desktop.

  • 30% increase in organic traffic through improved SEO practices.

  • Seamless transition from SiteGenesis with zero downtime during migration.

  • Improved conversion rates due to better UX and performance.

🔧 Technologies Used:

  • Salesforce Commerce Cloud (SFCC)

  • SFRA, SiteGenesis

  • Node.js, JavaScript, ISML, Pipelets

  • Demandware APIs

🏢 Industry / Client:

Retail B2C
Client: Janie and Jack (JnJ)