AI-Infused HR Platform Development for Hrgenie / WorkRadius
<h4 data-start="216" data-end="243">🧩 Project Overview:</h4>
<p data-start="244" data-end="553">This project focused on building an <strong data-start="280" data-end="306">AI-powered HR platform</strong> to transform and simplify the job application and hiring process. The system leverages artificial intelligence to streamline resume screening, improve job-candidate matching, and enhance overall user experience for both job seekers and employers.</p>
<hr data-start="555" data-end="558" />
<h4 data-start="560" data-end="579">🎯 Objectives:</h4>
<ul data-start="580" data-end="901">
<li data-start="580" data-end="655">
<p data-start="582" data-end="655">Build an intelligent, scalable HR platform for job seekers and employers.</p>
</li>
<li data-start="656" data-end="723">
<p data-start="658" data-end="723">Automate <strong data-start="667" data-end="687">resume screening</strong> and <strong data-start="692" data-end="713">candidate ranking</strong> using AI.</p>
</li>
<li data-start="724" data-end="792">
<p data-start="726" data-end="792">Match job seekers with relevant opportunities using ML algorithms.</p>
</li>
<li data-start="793" data-end="845">
<p data-start="795" data-end="845">Provide personalized feedback and recommendations.</p>
</li>
<li data-start="846" data-end="901">
<p data-start="848" data-end="901">Reduce time-to-hire and enhance the quality of hires.</p>
</li>
</ul>
<hr data-start="903" data-end="906" />
<h4 data-start="908" data-end="927">🔍 Challenges:</h4>
<ul data-start="928" data-end="1282">
<li data-start="928" data-end="1014">
<p data-start="930" data-end="1014">Designing and training AI models to assess resumes based on varied job descriptions.</p>
</li>
<li data-start="1015" data-end="1064">
<p data-start="1017" data-end="1064">Ensuring fair and unbiased candidate screening.</p>
</li>
<li data-start="1065" data-end="1145">
<p data-start="1067" data-end="1145">Building a dual-interface platform for both <strong data-start="1111" data-end="1126">job seekers</strong> and <strong data-start="1131" data-end="1144">employers</strong>.</p>
</li>
<li data-start="1146" data-end="1211">
<p data-start="1148" data-end="1211">Delivering real-time performance and matching results at scale.</p>
</li>
<li data-start="1212" data-end="1282">
<p data-start="1214" data-end="1282">Integrating AI feedback into the user experience without complexity.</p>
</li>
</ul>
<hr data-start="1284" data-end="1287" />
<h4 data-start="1289" data-end="1311">🛠️ Our Approach:</h4>
<ol data-start="1312" data-end="1892">
<li data-start="1312" data-end="1428">
<p data-start="1315" data-end="1428"><strong data-start="1315" data-end="1341">Requirement Gathering:</strong> Collaborated with HR professionals to understand pain points in hiring and job search.</p>
</li>
<li data-start="1429" data-end="1552">
<p data-start="1432" data-end="1552"><strong data-start="1432" data-end="1451">AI Integration:</strong> Trained machine learning models on job data and resumes to assess skills, experience, and relevance.</p>
</li>
<li data-start="1553" data-end="1662">
<p data-start="1556" data-end="1662"><strong data-start="1556" data-end="1580">Modular Development:</strong> Created separate interfaces for employers and job seekers with role-based access.</p>
</li>
<li data-start="1663" data-end="1776">
<p data-start="1666" data-end="1776"><strong data-start="1666" data-end="1686">Feedback Engine:</strong> Built a feedback system that gives real-time suggestions and improvements for candidates.</p>
</li>
<li data-start="1777" data-end="1892">
<p data-start="1780" data-end="1892"><strong data-start="1780" data-end="1807">Testing & Optimization:</strong> Conducted bias testing and model performance tuning to ensure fairness and accuracy.</p>
</li>
</ol>
<hr data-start="1894" data-end="1897" />
<h4 data-start="1899" data-end="1932">💡 Key Features Implemented:</h4>
<ul data-start="1933" data-end="2547">
<li data-start="1933" data-end="2014">
<p data-start="1935" data-end="2014"><strong data-start="1935" data-end="1959">AI Resume Screening:</strong> Automatically ranks resumes based on job requirements.</p>
</li>
<li data-start="2015" data-end="2132">
<p data-start="2017" data-end="2132"><strong data-start="2017" data-end="2043">Smart Matching Engine:</strong> Matches candidates with jobs based on skills, experience, preferences, and cultural fit.</p>
</li>
<li data-start="2133" data-end="2241">
<p data-start="2135" data-end="2241"><strong data-start="2135" data-end="2159">Candidate Dashboard:</strong> Real-time status updates, feedback, and personalized suggestions for job seekers.</p>
</li>
<li data-start="2242" data-end="2335">
<p data-start="2244" data-end="2335"><strong data-start="2244" data-end="2263">Employer Tools:</strong> Advanced filters, resume insights, and automated shortlisting features.</p>
</li>
<li data-start="2336" data-end="2432">
<p data-start="2338" data-end="2432"><strong data-start="2338" data-end="2362">Email Notifications:</strong> Automated updates for interviews, job offers, and rejection feedback.</p>
</li>
<li data-start="2433" data-end="2547">
<p data-start="2435" data-end="2547"><strong data-start="2435" data-end="2460">Data-Driven Insights:</strong> Analytics dashboards for recruiters to track application funnel and candidate quality.</p>
</li>
</ul>
<hr data-start="2549" data-end="2552" />
<h4 data-start="2554" data-end="2570">🚀 Outcome:</h4>
<ul data-start="2571" data-end="2914">
<li data-start="2571" data-end="2633">
<p data-start="2573" data-end="2633"><strong data-start="2573" data-end="2590">70% reduction</strong> in time spent on initial resume screening.</p>
</li>
<li data-start="2634" data-end="2705">
<p data-start="2636" data-end="2705"><strong data-start="2636" data-end="2652">40% increase</strong> in candidate-employer matches with higher relevance.</p>
</li>
<li data-start="2706" data-end="2780">
<p data-start="2708" data-end="2780"><strong data-start="2708" data-end="2739">Better candidate experience</strong> through real-time feedback and guidance.</p>
</li>
<li data-start="2781" data-end="2852">
<p data-start="2783" data-end="2852"><strong data-start="2783" data-end="2812">Improved hiring decisions</strong> using AI-backed insights and analytics.</p>
</li>
<li data-start="2853" data-end="2914">
<p data-start="2855" data-end="2914">Platform ready for scale across industries and geographies.</p>
</li>
</ul>
<hr data-start="2916" data-end="2919" />
<h4 data-start="2921" data-end="2947">🔧 Technologies Used:</h4>
<ul data-start="2948" data-end="3123">
<li data-start="2948" data-end="3006">
<p data-start="2950" data-end="3006"><strong data-start="2950" data-end="2964">MERN Stack</strong>: MongoDB, Express.js, React.js, Node.js</p>
</li>
<li data-start="3007" data-end="3057">
<p data-start="3009" data-end="3057"><strong data-start="3009" data-end="3023">OpenAI API</strong> for NLP-based resume evaluation</p>
</li>
<li data-start="3058" data-end="3123">
<p data-start="3060" data-end="3123"><strong data-start="3060" data-end="3087">Machine Learning Models</strong>: Custom-trained matching algorithms</p>
</li>
</ul>
<hr data-start="3125" data-end="3128" />
<h4 data-start="3130" data-end="3156">🏢 Industry / Client:</h4>
<p data-start="3157" data-end="3226"><strong data-start="3157" data-end="3187">HR Tech / Recruitment SaaS</strong><br data-start="3187" data-end="3190" />Clients: <strong data-start="3199" data-end="3210">Hrgenie</strong>, <strong data-start="3212" data-end="3226">WorkRadius</strong></p>
Salesforce Commerce Cloud Cartridge Development for LoopReturns
<h4 data-start="239" data-end="264">🧩 Project Overview:</h4>
<p data-start="265" data-end="658">The project involved building a <strong data-start="297" data-end="350">custom Salesforce Commerce Cloud (SFCC) cartridge</strong> to seamlessly integrate the <strong data-start="379" data-end="394">LoopReturns</strong> system—a Shopify-based return management solution—into the Salesforce Commerce Cloud ecosystem. The goal was to replicate the capabilities of the Shopify plugin in SFCC, enabling real-time synchronization of return processes, refunds, and customer communications.</p>
<hr data-start="660" data-end="663" />
<h4 data-start="665" data-end="684">🎯 Objectives:</h4>
<ul data-start="685" data-end="1020">
<li data-start="685" data-end="800">
<p data-start="687" data-end="800">Develop a <strong data-start="697" data-end="726">SFCC-compatible cartridge</strong> replicating the functionality of the existing LoopReturns Shopify plugin.</p>
</li>
<li data-start="801" data-end="880">
<p data-start="803" data-end="880">Enable real-time <strong data-start="820" data-end="867">order synchronization and return management</strong> within SFCC.</p>
</li>
<li data-start="881" data-end="937">
<p data-start="883" data-end="937">Automate refund processes and customer communications.</p>
</li>
<li data-start="938" data-end="1020">
<p data-start="940" data-end="1020">Ensure scalability and maintainability of the cartridge for future enhancements.</p>
</li>
</ul>
<hr data-start="1022" data-end="1025" />
<h4 data-start="1027" data-end="1046">🔍 Challenges:</h4>
<ul data-start="1047" data-end="1443">
<li data-start="1047" data-end="1122">
<p data-start="1049" data-end="1122">Adapting Shopify-centric logic to the Salesforce Commerce Cloud platform.</p>
</li>
<li data-start="1123" data-end="1207">
<p data-start="1125" data-end="1207">Handling <strong data-start="1134" data-end="1152">real-time sync</strong> between SFCC and LoopReturns for orders and inventory.</p>
</li>
<li data-start="1208" data-end="1275">
<p data-start="1210" data-end="1275">Supporting <strong data-start="1221" data-end="1245">partial/full refunds</strong> and complex return workflows.</p>
</li>
<li data-start="1276" data-end="1363">
<p data-start="1278" data-end="1363">Creating a <strong data-start="1289" data-end="1316">user-friendly interface</strong> within the Business Manager for admin control.</p>
</li>
<li data-start="1364" data-end="1443">
<p data-start="1366" data-end="1443">Managing <strong data-start="1375" data-end="1400">inventory adjustments</strong> based on returns and ensuring consistency.</p>
</li>
</ul>
<hr data-start="1445" data-end="1448" />
<h4 data-start="1450" data-end="1472">🛠️ Our Approach:</h4>
<ol data-start="1473" data-end="1981">
<li data-start="1473" data-end="1570">
<p data-start="1476" data-end="1570"><strong data-start="1476" data-end="1498">Reverse-engineered</strong> the LoopReturns Shopify plugin to understand its flow and capabilities.</p>
</li>
<li data-start="1571" data-end="1682">
<p data-start="1574" data-end="1682">Designed a <strong data-start="1585" data-end="1611">modular SFCC cartridge</strong> architecture that could be integrated easily into any SFCC storefront.</p>
</li>
<li data-start="1683" data-end="1785">
<p data-start="1686" data-end="1785">Implemented <strong data-start="1698" data-end="1721">middleware services</strong> to handle real-time communication between SFCC and LoopReturns.</p>
</li>
<li data-start="1786" data-end="1881">
<p data-start="1789" data-end="1881">Added robust error handling, logging, and admin control features for better maintainability.</p>
</li>
<li data-start="1882" data-end="1981">
<p data-start="1885" data-end="1981">Developed <strong data-start="1895" data-end="1927">custom pipelines/controllers</strong> and ISML templates for user interaction and feedback.</p>
</li>
</ol>
<hr data-start="1983" data-end="1986" />
<h4 data-start="1988" data-end="2021">💡 Key Features Implemented:</h4>
<ul data-start="2022" data-end="2607">
<li data-start="2022" data-end="2089">
<p data-start="2024" data-end="2089"><strong data-start="2024" data-end="2059">Real-time order synchronization</strong> between SFCC and LoopReturns.</p>
</li>
<li data-start="2090" data-end="2183">
<p data-start="2092" data-end="2183"><strong data-start="2092" data-end="2134">Automated return and refund processing</strong>, including support for partial and full refunds.</p>
</li>
<li data-start="2184" data-end="2263">
<p data-start="2186" data-end="2263"><strong data-start="2186" data-end="2222">Inventory management integration</strong>, updating stock levels based on returns.</p>
</li>
<li data-start="2264" data-end="2356">
<p data-start="2266" data-end="2356"><strong data-start="2266" data-end="2297">Branded email notifications</strong> for return confirmation, refund status, and order updates.</p>
</li>
<li data-start="2357" data-end="2443">
<p data-start="2359" data-end="2443"><strong data-start="2359" data-end="2388">Admin configuration panel</strong> for LoopReturns settings within SFCC Business Manager.</p>
</li>
<li data-start="2444" data-end="2524">
<p data-start="2446" data-end="2524"><strong data-start="2446" data-end="2472">Customizable templates</strong> for a consistent UI/UX aligned with brand identity.</p>
</li>
<li data-start="2525" data-end="2607">
<p data-start="2527" data-end="2607"><strong data-start="2527" data-end="2556">Detailed transaction logs</strong> and status tracking for transparency and auditing.</p>
</li>
</ul>
<hr data-start="2609" data-end="2612" />
<h4 data-start="2614" data-end="2630">🚀 Outcome:</h4>
<ul data-start="2631" data-end="2997">
<li data-start="2631" data-end="2697">
<p data-start="2633" data-end="2697"><strong data-start="2633" data-end="2665">100% cartridge compatibility</strong> with Salesforce Commerce Cloud.</p>
</li>
<li data-start="2698" data-end="2761">
<p data-start="2700" data-end="2761"><strong data-start="2700" data-end="2732">Reduced return handling time</strong> by automating key processes.</p>
</li>
<li data-start="2762" data-end="2843">
<p data-start="2764" data-end="2843"><strong data-start="2764" data-end="2798">Improved customer satisfaction</strong> through real-time notifications and updates.</p>
</li>
<li data-start="2844" data-end="2907">
<p data-start="2846" data-end="2907"><strong data-start="2846" data-end="2869">Fewer manual errors</strong> in refunds and inventory adjustments.</p>
</li>
<li data-start="2908" data-end="2997">
<p data-start="2910" data-end="2997">Created a <strong data-start="2920" data-end="2943">scalable foundation</strong> for future integration enhancements with LoopReturns.</p>
</li>
</ul>
<hr data-start="2999" data-end="3002" />
<h4 data-start="3004" data-end="3030">🔧 Technologies Used:</h4>
<ul data-start="3031" data-end="3141">
<li data-start="3031" data-end="3065">
<p data-start="3033" data-end="3065">Salesforce Commerce Cloud (SFCC)</p>
</li>
<li data-start="3066" data-end="3085">
<p data-start="3068" data-end="3085">SFRA, SiteGenesis</p>
</li>
<li data-start="3086" data-end="3123">
<p data-start="3088" data-end="3123">Node.js, JavaScript, ISML, Pipelets</p>
</li>
<li data-start="3124" data-end="3141">
<p data-start="3126" data-end="3141">Demandware APIs</p>
</li>
</ul>
<hr data-start="3143" data-end="3146" />
<h4 data-start="3148" data-end="3174">🏢 Industry / Client:</h4>
<p data-start="3175" data-end="3215"><strong data-start="3175" data-end="3189">Retail B2C</strong><br data-start="3189" data-end="3192" />Client: <strong data-start="3200" data-end="3215">LoopReturns</strong></p>
<hr data-start="3217" data-end="3220" />
<p data-start="3222" data-end="3311" data-is-last-node="" data-is-only-node=""></p>
Migration of Storefront from SiteGenesis to SFRA for JnJ
<h4 data-start="213" data-end="238">🧩 Project Overview:</h4>
<p data-start="239" data-end="586">The project involved migrating the existing JnJ storefront from Salesforce Commerce Cloud’s legacy <strong data-start="338" data-end="353">SiteGenesis</strong> framework to the more modern, modular, and scalable <strong data-start="406" data-end="450">SFRA (Storefront Reference Architecture)</strong>. The objective was to modernize the storefront while retaining its current features and improving performance, responsiveness, and SEO.</p>
<hr data-start="588" data-end="591" />
<h4 data-start="593" data-end="612">🎯 Objectives:</h4>
<ul data-start="613" data-end="902">
<li data-start="613" data-end="672">
<p data-start="615" data-end="672">Migrate all key functionalities from SiteGenesis to SFRA.</p>
</li>
<li data-start="673" data-end="731">
<p data-start="675" data-end="731">Improve site speed, responsiveness, and user experience.</p>
</li>
<li data-start="732" data-end="784">
<p data-start="734" data-end="784">Implement a mobile-first and SEO-optimized design.</p>
</li>
<li data-start="785" data-end="833">
<p data-start="787" data-end="833">Enhance integrations with third-party systems.</p>
</li>
<li data-start="834" data-end="902">
<p data-start="836" data-end="902">Prepare the storefront for future scalability and personalization.</p>
</li>
</ul>
<hr data-start="904" data-end="907" />
<h4 data-start="909" data-end="928">🔍 Challenges:</h4>
<ul data-start="929" data-end="1207">
<li data-start="929" data-end="978">
<p data-start="931" data-end="978">Maintaining functional parity during migration.</p>
</li>
<li data-start="979" data-end="1026">
<p data-start="981" data-end="1026">Minimizing disruption to the live storefront.</p>
</li>
<li data-start="1027" data-end="1085">
<p data-start="1029" data-end="1085">Refactoring legacy code to align with SFRA architecture.</p>
</li>
<li data-start="1086" data-end="1146">
<p data-start="1088" data-end="1146">Optimizing performance and SEO without affecting branding.</p>
</li>
<li data-start="1147" data-end="1207">
<p data-start="1149" data-end="1207">Handling responsive design and cross-device compatibility.</p>
</li>
</ul>
<hr data-start="1209" data-end="1212" />
<h4 data-start="1214" data-end="1236">🛠️ Our Approach:</h4>
<ol data-start="1237" data-end="1820">
<li data-start="1237" data-end="1360">
<p data-start="1240" data-end="1360"><strong data-start="1240" data-end="1265">Requirement Analysis:</strong> Deep dive into the existing SiteGenesis setup to document all custom and OOTB functionalities.</p>
</li>
<li data-start="1361" data-end="1500">
<p data-start="1364" data-end="1500"><strong data-start="1364" data-end="1382">SFRA Planning:</strong> Created a detailed migration blueprint ensuring all legacy features were ported and enhanced using SFRA capabilities.</p>
</li>
<li data-start="1501" data-end="1597">
<p data-start="1504" data-end="1597"><strong data-start="1504" data-end="1528">Modular Development:</strong> Used SFRA’s component-based approach for scalable and reusable code.</p>
</li>
<li data-start="1598" data-end="1691">
<p data-start="1601" data-end="1691"><strong data-start="1601" data-end="1623">Quality Assurance:</strong> Conducted rigorous functional, responsive, and performance testing.</p>
</li>
<li data-start="1692" data-end="1820">
<p data-start="1695" data-end="1820"><strong data-start="1695" data-end="1715">SEO & Analytics:</strong> Implemented metadata, structured data, and tracking tools from scratch to align with SEO best practices.</p>
</li>
</ol>
<hr data-start="1822" data-end="1825" />
<h4 data-start="1827" data-end="1860">💡 Key Features Implemented:</h4>
<ul data-start="1861" data-end="2555">
<li data-start="1861" data-end="1970">
<p data-start="1863" data-end="1970"><strong data-start="1863" data-end="1887">Mobile-First Design:</strong> Ensured responsive behavior across all devices using SFRA’s built-in design tools.</p>
</li>
<li data-start="1971" data-end="2072">
<p data-start="1973" data-end="2072"><strong data-start="1973" data-end="2002">Optimized Page Load Time:</strong> Leveraged SFRA’s caching and optimized assets for faster load speeds.</p>
</li>
<li data-start="2073" data-end="2163">
<p data-start="2075" data-end="2163"><strong data-start="2075" data-end="2094">Improved UX/UI:</strong> Redesigned the interface for a cleaner, more intuitive user journey.</p>
</li>
<li data-start="2164" data-end="2264">
<p data-start="2166" data-end="2264"><strong data-start="2166" data-end="2196">Advanced Search & Filters:</strong> Enhanced product discoverability through refined filtering options.</p>
</li>
<li data-start="2265" data-end="2344">
<p data-start="2267" data-end="2344"><strong data-start="2267" data-end="2288">SEO Enhancements:</strong> Implemented structured data, meta tags, and clean URLs.</p>
</li>
<li data-start="2345" data-end="2460">
<p data-start="2347" data-end="2460"><strong data-start="2347" data-end="2376">Third-Party Integrations:</strong> Seamless integration with payment gateways, shipping partners, and analytics tools.</p>
</li>
<li data-start="2461" data-end="2555">
<p data-start="2463" data-end="2555"><strong data-start="2463" data-end="2483">Personalization:</strong> Enabled tailored experiences using SFRA’s personalization capabilities.</p>
</li>
</ul>
<hr data-start="2557" data-end="2560" />
<h4 data-start="2562" data-end="2578">🚀 Outcome:</h4>
<ul data-start="2579" data-end="2984">
<li data-start="2579" data-end="2671">
<p data-start="2581" data-end="2671"><strong data-start="2581" data-end="2606">50% faster page loads</strong>, resulting in improved user satisfaction and lower bounce rates.</p>
</li>
<li data-start="2672" data-end="2768">
<p data-start="2674" data-end="2768"><strong data-start="2674" data-end="2697">Fully responsive UI</strong> leading to a consistent experience across mobile, tablet, and desktop.</p>
</li>
<li data-start="2769" data-end="2838">
<p data-start="2771" data-end="2838"><strong data-start="2771" data-end="2806">30% increase in organic traffic</strong> through improved SEO practices.</p>
</li>
<li data-start="2839" data-end="2918">
<p data-start="2841" data-end="2918"><strong data-start="2841" data-end="2864">Seamless transition</strong> from SiteGenesis with zero downtime during migration.</p>
</li>
<li data-start="2919" data-end="2984">
<p data-start="2921" data-end="2984"><strong data-start="2921" data-end="2950">Improved conversion rates</strong> due to better UX and performance.</p>
</li>
</ul>
<hr data-start="2986" data-end="2989" />
<h4 data-start="2991" data-end="3017">🔧 Technologies Used:</h4>
<ul data-start="3018" data-end="3128">
<li data-start="3018" data-end="3052">
<p data-start="3020" data-end="3052">Salesforce Commerce Cloud (SFCC)</p>
</li>
<li data-start="3053" data-end="3072">
<p data-start="3055" data-end="3072">SFRA, SiteGenesis</p>
</li>
<li data-start="3073" data-end="3110">
<p data-start="3075" data-end="3110">Node.js, JavaScript, ISML, Pipelets</p>
</li>
<li data-start="3111" data-end="3128">
<p data-start="3113" data-end="3128">Demandware APIs</p>
</li>
</ul>
<hr data-start="3130" data-end="3133" />
<h4 data-start="3135" data-end="3161">🏢 Industry / Client:</h4>
<p data-start="3162" data-end="3211"><strong data-start="3162" data-end="3176">Retail B2C</strong><br data-start="3176" data-end="3179" />Client: <strong data-start="3187" data-end="3211">Janie and Jack (JnJ)</strong></p>
SwiftWIN Managed Services Support
<h4 data-start="164" data-end="189">🧩 Project Overview:</h4>
<p data-start="190" data-end="485">SwiftWIN is a Managed Services initiative undertaken to support and enhance a Salesforce Commerce Cloud (SFCC) storefront for a major retail client. The goal was to maintain the storefront's stability, improve its performance, and introduce new features without disrupting day-to-day operations.</p>
<hr data-start="487" data-end="490" />
<h4 data-start="492" data-end="511">🎯 Objectives:</h4>
<ul data-start="512" data-end="808">
<li data-start="512" data-end="591">
<p data-start="514" data-end="591">Provide continuous production support for the existing SFCC-based storefront.</p>
</li>
<li data-start="592" data-end="636">
<p data-start="594" data-end="636">Resolve live issues with minimum downtime.</p>
</li>
<li data-start="637" data-end="689">
<p data-start="639" data-end="689">Implement new features to enhance user experience.</p>
</li>
<li data-start="690" data-end="738">
<p data-start="692" data-end="738">Optimize the storefront's performance and SEO.</p>
</li>
<li data-start="739" data-end="808">
<p data-start="741" data-end="808">Maintain seamless integration with analytics and third-party tools.</p>
</li>
</ul>
<hr data-start="810" data-end="813" />
<h4 data-start="815" data-end="834">🔍 Challenges:</h4>
<ul data-start="835" data-end="1167">
<li data-start="835" data-end="902">
<p data-start="837" data-end="902">Managing a live, high-traffic storefront with minimal disruption.</p>
</li>
<li data-start="903" data-end="957">
<p data-start="905" data-end="957">Diagnosing and resolving critical bugs in real-time.</p>
</li>
<li data-start="958" data-end="1018">
<p data-start="960" data-end="1018">Implementing new features without affecting existing ones.</p>
</li>
<li data-start="1019" data-end="1102">
<p data-start="1021" data-end="1102">Optimizing loading speed and SEO in a legacy SiteGenesis-SFRA hybrid environment.</p>
</li>
<li data-start="1103" data-end="1167">
<p data-start="1105" data-end="1167">Coordinating changes across multiple third-party integrations.</p>
</li>
</ul>
<hr data-start="1169" data-end="1172" />
<h4 data-start="1174" data-end="1196">🛠️ Our Approach:</h4>
<ol data-start="1197" data-end="1623">
<li data-start="1197" data-end="1280">
<p data-start="1200" data-end="1280">Conducted a <strong data-start="1212" data-end="1235">comprehensive audit</strong> of the storefront’s existing implementation.</p>
</li>
<li data-start="1281" data-end="1370">
<p data-start="1284" data-end="1370">Created a <strong data-start="1294" data-end="1325">real-time monitoring system</strong> to track performance and report live issues.</p>
</li>
<li data-start="1371" data-end="1439">
<p data-start="1374" data-end="1439">Set up a <strong data-start="1383" data-end="1401">CI/CD pipeline</strong> to deploy feature updates seamlessly.</p>
</li>
<li data-start="1440" data-end="1522">
<p data-start="1443" data-end="1522">Implemented <strong data-start="1455" data-end="1521">best practices in SEO, analytics, and performance optimization</strong>.</p>
</li>
<li data-start="1523" data-end="1623">
<p data-start="1526" data-end="1623">Collaborated closely with client-side QA and marketing teams for a feedback-driven release cycle.</p>
</li>
</ol>
<hr data-start="1625" data-end="1628" />
<h4 data-start="1630" data-end="1663">💡 Key Features Implemented:</h4>
<ul data-start="1664" data-end="2042">
<li data-start="1664" data-end="1727">
<p data-start="1666" data-end="1727">Custom storefront functionalities tailored to business needs.</p>
</li>
<li data-start="1728" data-end="1819">
<p data-start="1730" data-end="1819">Advanced analytics integration including Google Analytics, FullStory, and Facebook Pixel.</p>
</li>
<li data-start="1820" data-end="1886">
<p data-start="1822" data-end="1886">Payment and checkout improvements with CyberSource enhancements.</p>
</li>
<li data-start="1887" data-end="1922">
<p data-start="1889" data-end="1922">Post-order processing automation.</p>
</li>
<li data-start="1923" data-end="1979">
<p data-start="1925" data-end="1979">SEO improvements across PLP, PDP, and other key pages.</p>
</li>
<li data-start="1980" data-end="2042">
<p data-start="1982" data-end="2042">Bug fixes for UI/UX issues across product and listing pages.</p>
</li>
</ul>
<hr data-start="2044" data-end="2047" />
<h4 data-start="2049" data-end="2065">🚀 Outcome:</h4>
<ul data-start="2066" data-end="2410">
<li data-start="2066" data-end="2114">
<p data-start="2068" data-end="2114"><strong data-start="2068" data-end="2101">Reduced issue resolution time</strong> by over 60%.</p>
</li>
<li data-start="2115" data-end="2190">
<p data-start="2117" data-end="2190"><strong data-start="2117" data-end="2140">Improved site speed</strong> by 30% through backend and frontend optimization.</p>
</li>
<li data-start="2191" data-end="2267">
<p data-start="2193" data-end="2267"><strong data-start="2193" data-end="2225">Enhanced customer experience</strong> with better checkout flow and fewer bugs.</p>
</li>
<li data-start="2268" data-end="2331">
<p data-start="2270" data-end="2331"><strong data-start="2270" data-end="2299">Increased organic traffic</strong> by 22% due to SEO improvements.</p>
</li>
<li data-start="2332" data-end="2410">
<p data-start="2334" data-end="2410"><strong data-start="2334" data-end="2360">Higher user engagement</strong> through integrated analytics and personalization.</p>
</li>
</ul>
<hr data-start="2412" data-end="2415" />
<h4 data-start="2417" data-end="2443">🔧 Technologies Used:</h4>
<ul data-start="2444" data-end="2554">
<li data-start="2444" data-end="2478">
<p data-start="2446" data-end="2478">Salesforce Commerce Cloud (SFCC)</p>
</li>
<li data-start="2479" data-end="2498">
<p data-start="2481" data-end="2498">SFRA, SiteGenesis</p>
</li>
<li data-start="2499" data-end="2536">
<p data-start="2501" data-end="2536">Node.js, JavaScript, ISML, Pipelets</p>
</li>
<li data-start="2537" data-end="2554">
<p data-start="2539" data-end="2554">Demandware APIs</p>
</li>
</ul>
<hr data-start="2556" data-end="2559" />
<h4 data-start="2561" data-end="2587">🏢 Industry / Client:</h4>
<p data-start="2588" data-end="2667"><strong data-start="2588" data-end="2602">Retail B2C</strong><br data-start="2602" data-end="2605" />Worked with <strong data-start="2617" data-end="2634">Decker Brands</strong>, including <strong data-start="2646" data-end="2654">HOKA</strong> and <strong data-start="2659" data-end="2666">UGG</strong>.</p>